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Results of our reader survey

Posted on May 10 2017 in News

A couple of weeks ago I asked you to fill out our reader survey so that I could get a better picture of my audience and collect some basic feedback along the way. 554 of you submitted answers. Thanks so much! You can view the results of the multiple choice questions here:

View survey results

Of those who answered the two open-ended feedback questions (one on Offscreen Magazine, the other on Offscreen Dispatch) the vast majority had nothing but praise. I'm always flattered by this (thanks again!) but of course it's the critical feedback that helps me improve and make changes. Though, the contradictory nature of the responses really surprised me. Here are some verbatim answers:

On the focus on tech

A few of the interviews lately have been less tech-industry focussed which is fine and understandable, but isn't my personal preference. Not a huge issue, though!
– vs –
Broaden the industries you cover in the magazine and also cover photography, art, illustration, typography, etc.

On the new binding method

Bring back the glued binding. This new one looks so very wrong.
– vs –
I like the redesign, especially the binding.

On the length of interviews

I love the longform articles. Such a treat to have some well curated, deep discussion. The tone of voice is ace too. More of these would be welcome.
– vs –
Interviews can be very long and it's not fun for readers with limited attention span. Perhaps more bite-sized articles and features would be good.

On featuring well-known people

Focus on industry leaders. Julie Zhou was a big name which attracted me to that last issue.
– vs –
Interview less known people, from non-english speaking countries. I was a bit disappointed to see Julie Zhuo on cover of the new mag. She's too 'mainstream'.

On diversity

Keep it up with the diverse voices please!
– vs –
More diversity! The magazine is still mostly white guys in the U.S. Let's get some gender/racial/ethnic/geographic diversity in there.

This is just a small selection. Reading through the hundreds of entries, it felt like almost every piece of feedback was immediately annulled by the next. To be honest, I'm not sure if I actually can take anything away from it. Perhaps that by landing in the middle I'm doing it right? I'm not sure.

Some other responses that caught my eye and that I wanted to briefly touch on here:

On Offscreen Dispatch

I actually preferred the old layout due to the use of imagery for each link. Helps provide context and captures attention.

Many of you mentioned that they preferred the old layout of my weekly newsletter (then called The Modern Desk) because it showed more images of the products. That's actually not true. I've always only showed images of the tangible products (and not the digital ones). It might be the layout overall that gives that impression.

Sometimes there are some really cool products but the 'reviews' don't seem like you actually used them.

That's correct. I don't review any of the products in the newsletter unless I clearly say so. There is no way I can find the time to buy and review 5–6 products every week. All of the items in the newsletter are purely suggestions – things I've stumbled upon and want to share because they caught my eye.

I canceled it because it makes me click to read. I like newsletters to contain all information without having to open my browser.


On sharing more of the behind the scene

Add more background knowledge about managing/producing/designing Offscreen.

Several of you said they wanted to know more about what's happening behind the scenes. This is something I actually really enjoy sharing. If you have been following me for a while you will know that I write and share a lot of what's happening behind the scenes right here on the blog. If you aren't aware of the depth of the blog yet, have a browse and then grab the RSS feed to always get the latest posts. Unfortunately, I haven't been able to blog as much as I'd like recently.

I'd prefer if you gave away the content for free and find another revenue model.

I also wish we could end capitalism but sadly we're not there, yet.